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Blue Pearl Girl

An Un-Marketing Blog

 

 

 Marketing, at its most fundamental, is a true story about an organization -- what it does well, who it does it for and why.  Marketing enters that story into the lives of the customers in a way that is memorable.  Stories are a part of marketing because they are part of life.  This blog is dedicated simply to storytelling and the freedom to create something that might be interesting. . . or simply fun.  

If you have happened upon this page, please enjoy.

 

 

 

 

 

(Elisabeth is a writer and marketing strategist.  She has no real claim to fame other than a slightly checkered past, wonderful people in her life, and a tendency toward foodie-ism and accidental experiences.) 

 

Wednesday
Feb082012

Author & Novel About to Launch Kickstarter Campaign

A preview of this book's kickstarter image

One of my designers and I have been working with an author on a new novel.  We've designed the website, and the book cover, helped him find an editing team, and are helping him launch a kickstarter campaign.  Its great fun.  Here is a preview of the image for that kickstarter campaign.  We expect to launch this next week.  Stay tuned!

 

 

Sunday
Sep112011

Remembrance: The Great Walk

 

Originally posted on 9/11/2010.  Reposted on 9/11/2011, the 10 year Anniversay, in dedication to the First Responders who are still experiencing the effects of their courage and still losing their lives today.  I thank you all from the bottom of my heart for what you have done and for all that you do.  May the powers that be do the right thing, and give you the healthcare and support you need.

 

Too Many Stories

 I had never intended to write about it, and I hope no one will ever have to experience anything like it again.  Neither in our nightmares nor in our realities.  But there is something about that day that I always want to remember.

 

I hesitate, because as far as stories go, there are more than can be accounted for.  And there is no way to do them justice.  They are too surreal, too personal and too emotionally diverse.  But there are many stories that I remember and honor on this day.  From the story of a friend who lost hold of his coworker’s hand as he tried to save him but never saw him again.  To the man who was the last one on the elevator as it left the 84th floor.  He watched as the door closed on his coworkers who patiently waited for the next car -- each unaware that this elevator car was the last.  When he got outside, he saw the 2nd plane blow a hole through his workplace.  It is the story of a friend who felt the heat of explosion and without knowing what had happened, left all of her belongings and got onto a ferry.  She didn’t pause to look up as many so fatefully did.  That instinct saved her life.  The story continues with a stranger who pushed a lucky man into the doorway of the neighboring building.  This stranger threw himself on top of my friend as the rubble crashed where they had just been walking.  The two men then ran to in separate directions, my friend to safety, the other, who knows.  It is the story of my coworker who flew in from L.A. on the red eye.  He left less than 2 hours before the high-jacked plane.  He awoke from his nap at 8:51 a.m. thinking he had been buried alive.  He rescued one neighbor's dog; then he and another neighbor huddled in the kitchen as the towers fell around them.  Ironically, he could have lost his life twice that day, but died unexpectedly 6 years later.  It is the story of the firemen who rushed in as others rushed out – many losing more than 100 of their friends.  Families upon families, devasted.  The stories go beyond each person, and beyond New York -- to Washington, Pennsylvania and around the world.  Too many stories to do any of them justice, even in their telling and retelling, even though the stories need to be told and remembered.  One story that I wish to remember here is the one about the millions who walked, including a man who walked 20 or so miles back to his wife who gave birth on September 12, 2001.

 

The Questions

It seems like you either lost everyone or no one that day.  I was one of the lucky ones.   I had worked in the World Financial Center for seven years before changing jobs a couple of years earlier.  The towers weren't just towers to me, nor were they to most anyone else.  When I walked out of the office around noon, a sea of stunned people filled the streets.  No cabs.  No cars.  No subway nor bus.  No phone service.  All of us wondering where the people we loved might be and if they lived.  Just a sea of every color, creed, religion, character, head covering, political belief, age and marital status – all walking together. 

 

I walked with my friend Andy.  What a gift he was and is.  By the time we emerged onto the street, survivors from lower Manhattan had made it to our position on 36th Street and 8th Ave. Every color, creed, religion, character, political belief, head covering, age and marital status -- they were covered in the ash of the buildings.  They were covered in the ash of their fellow human beings.  Stunned, grey ghosts from every walk of life emerged and walked with us to the Upper West Side or to Queens or to the Bronx.  Some walked all day.   All walked next to someone who could inspire suspicion, and all walked next to someone who had just lost a loved one, but didn't know it yet.  All were walking somewhere.  I walked a mere mile and a half.  Another good friend, J.D. walked 8 miles just to sleep on my couch so I wouldn’t be alone.  Another gift I will never, ever forget.

 

As we walked, we strangers and friends worked out our feelings toward one another.  We remembered what we had learned about each other when working side by side, by doing business together, by talking daily about politics, prices and the weather.  We remembered who we are.  There was no room for hatred based upon assumptions or misunderstandings.  We knew too many people had died.  Too many people relied upon each other.  We, the strangers who walked, helped each other measure the health of both our trust and mistrust – using experience, behavior and instinct as our guide, not ignorance, fear and pride.  To say there was no evil afoot, no crazy extremism in our neighbors would be foolish.  The weekly bomb threats on our blocks kept reminding us of that.  But we, the strangers, and we the friends, were each other’s support.  I’ll never forget how a co-worker’s Catholic husband insisted that his Muslim wife not wear her scarf – he did not want her to become a target of violence.  He wanted her to be safe.  She wanted to respect her faith and be herself.  They compromised on a baseball cap.  A coworker walked her to work for months until potential danger toward her had quieted.  I’ll also never forget the many faces, accents and cultures who later gathered spontaneously around a radio in a cab or in front of a store window TV – all talking, all sharing information, all measuring our suspicions and all participating in multi-cultural solidarity.  

 

And I think this happened partly because we couldn’t get into our cars and separate ourselves. 

 

The Remembrance

I love New York because it is a city where people tell it like it is, no matter what their opinion might be (and they often show it, too).  Though New Yorkers crowd the streets every day, it is usually in equal but opposite directions.  If a brilliant architect or engineer could look at the movement of the city from an aerial perspective, I’m sure they could find some divine pattern that simply seems like chaos on the ground.  But that day, 8 million people from every imaginable demographic not only all walked, we walked together -- unmistakeably -- in the same direction. 

 

I learned a great life lesson from my fellow New Yorkers that day.  Not a political one.  And not a religious one.  As the shock hit, as the American flags flew up around us, as the military entered the subway, as the food dwindled in the stores and restaurants, and as the black cloud of ash entered our lungs and then circled our lives for months-- there could have been retaliation, violence – but there wasn't.  We simply walked.


It was powerful, it was strange, and it was comforting.  So I find myself writing today.  Because no matter how crazy things get, no matter how many opinions, viewpoints and shouting matches there are, no matter how the facts are gotten right, gotten wrong or are warped …. I want to remember how good people can be, how rationally and intelligently we all can behave.  Amidst the horrible acts that people do and teach each other to do, I want to remember how we can walk together without ego, without hatred and with a humble awareness of what we might not know.  Yes, we need to be smart.  To protect ourselves.  But my hope is that we can walk together toward who and what we love instead of in opposition to what we think we hate. I hope instead of taking a "position", we can look at our humanness and learn.  I hope we can help each other do that, too.  Because in spite of (or because of) our different experiences, we really need each other.  We really do.

 

In dedication to all who lost their lives and loved ones.



Sunday
Jul172011

Creating Space

I took my heart to my garden

And tended.

The weeds were thick

The solitude sure.

As I pulled each unwanted thing

A little space grew

here

and there.

An ache healed,

A thought quelled,

Breath came in

and out again...

As it naturally should.

 

 

Thursday
May052011

Hunger Walks. Why Do We Do Them?

The Access/Grace Hunger Walk

*also posted on www.tenderfoodie.com

I confess that I have struggled with writing this post.  Partly because I often hear disparaging remarks about the city’s needy from a small but opinionated group.  Comments surface, like, “Why can’t they get a job, or a 2nd job”, “I’ve struggled, too, especially in this economy,” and “Don’t they have family to help them?”  I can understand, to a point. Its tough out there for many of us.

I’ve also struggled with this post because as a writer. I want to say something that no one has said before.  But the truth is, there is nothing new about hunger.

•    It exists.  
•    It can happen to anyone.  
•    It takes a community of people to help solve the problem.

The more complicated questions are: why is there a hunger problem in the first place and how we do we kick hunger in its persistent little butt?

We Walk.

 

A Tough Blow in Life Is All It Takes

 

When I spoke to Jennifer Gray, the Hunger Walk Coordinator for Access of West Michigan, she helped clarify a few things about the “why”.  Jennifer told me that most of the people who visit the West Michigan Food Pantries have jobs. Sometimes two.  

I don’t want to get overly sentimental, because this post is not meant to guilt you into giving.  But the fact is, who can predict that you will lose your business because of a heart attack?  Or that medical bills because of cancer pile so high that you have to choose between treatment and food?  How do you survive if your sole breadwinner passes away and you cannot work yourself?  How do you keep your job if you lose your car so you can eat?  What happens when you lose your entire 401K when you are retired and elderly?  How do stay hopeful, keep your emotions in check and your kids healthy if you can’t feed them?  How do your kids learn in school when they can’t get enough to eat at home?

Food affects every area of our lives.  

Without healthy food, illness, loneliness and shame take a much stronger foothold within the entire community.  Look around at other communities that make us shake our heads.  If all of our citizens aren’t healthy and productive, then our community as a whole is not healthy either.

 

“Hunger does not discriminate.”
_Jennifer Wilson, Volunteer & Chairperson of the FightHungerGR task force now partnering with the Access of West Michigan Hunger Walk



About the Hunger Walk on May 7, 2011


In the spirit of a vibrant and caring community, Access of West Michigan works with a network of food pantries across Grand Rapids.  On Saturday, May 7, 2011 at 8 a.m. thousands of access volunteers and friends are coming together to walk and raise money together, so they can delve more deeply into the causes of hunger and eradicate them through a remarkable strategy of services.

You can sign up now, on Saturday morning or just donate a few bucks from your computer.  Click here to find out more.


“I really do believe that we are a community that cares about our citizens and that together we can end hunger in Grand Rapids.”  _Jennifer Gray, Hunger Walk Coordinator, Access of West Michigan


If I Had a Million Dollars


Here are a few quick facts about where your donations will be going:


•    Relationships with large, national food suppliers to keep their excess of products coming to West Michigan.

•    Broaden local resources like restaurants, groceries, farms and factories to become a truly sustainable, local food system and cut down on expensive transportation costs.

•    Collect local gardeners’ excess produce during the summer.

•    A Fresh Food Truck to deliver foods with a short shelf life -- like produce, meat and eggs to areas that do not have groceries within walking distance or along bus routes that offer such things.  There is a huge need for fresh foods.

•    Keep Pantries stocked all year round with longer shelf-life foods

•    Nutritional Options for Wellness (NOW) program that works with people who are faced with life-or-death diets for Diabetes, M.S., Cancer and other diseases.

•    Awareness Campaigns to help both the folks who are hungry and the people who want to help them.

•    Senior Meals.  Seniors, the disabled and children are the most vulnerable.

•    75% of donations will go to the local community

•    25% of the donations will support in-need international communities, such as Japan after the recent earthquake.


What I love about this Access of West Michigan is that when they say “community” they really mean it.  It is a faith-based organization that is made up of many different faith traditions.  And they work together for our local and international families.  

Many of us are lucky to have a family network to fall back on in hard times.  For the people who visit the food pantries, Access and their services have become that family.  The food pantries are all they have.

The financial goal of the Hunger Walk this year is $200,000.  I think I understand this piece of data correctly -- if we could raise $1,000,000, we could eradicate hunger in West Michigan.  It only costs us about $2.37 per meal.

If you can, will you join me in supporting them?

 


Wednesday
Mar092011

Meet The Tender Foodie: Allergen-free & Foodie-worthy

I am officially a blogger.  Not just any blogger, but one of those double bloggers.

Having had food allergies for the better part of a decade, and having met an enormous number of people in the last five years who also have food allergies (and their sisters, brothers, cousins, and aunts-twice-removed... ), I've decided to write about it.  The blog is called "The Tender Foodie" and we address all kinds of food allergies, related health topics - I mean, its your immune system for heaven's sake - and offer recipes that are geared toward people who love food.  We go deep, too.  I've been interviewing organic meat & wine producers, trying out products and am working with doctors and other experts to answer questions like, "Where do food allergies come from?", "What is the best testing?", "Why are food allergies associated with other diseases like ADHD?", and "How do we Stop this Madness?"

While slamming away at my keyboard writing stuff for The Tender Foodie I'm also working on a bigger picture called, "The Tender Palate".  It will become the information marketplace for all things foodie-worthy and allergen-free.  I'm very excited about it and I hope you will check it out! 

In the meantime, here are a few of the topics so you can get an idea of what you might be in for!

 

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 If Chocolate Were the Perfect Man, Would He Be Dairy-Free?

 When I found out that my adult dairy allergies would limit the kinds of chocolate I would be able to eat, I went through a period of denial.  Those “traces” of dairy wouldn’t really harm me, would they?  My own body finally forced my illusions to hit the reality fan.  I realized that this secret romance with the forbidden was over.  Until I met Barry Callebaut.

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Recipe:  Grown-Up Chili

The wonderful thing about chili, is that it is easy to make allergen-free.  Of course, most chili recipes do not contain nuts or gluten anyway, and the dairy is usually "on top", so you can choose to leave it off.  But with most chili recipes, you still miss that taste and texture of dairy - to either compliment the spice or to simply make you happy.

So, if you cannot consume dairy products, have I got a recipe for you.  There is no cheese required, and these flavors will demand that you leave it off.

This recipe has a mix of French and Mexican flavors, with a sauce that compels you to lick your bowl.  I call this "grown-up" chili, because this is not your kids' chili (not your normal kid, anyway).  With this blend of flavors and a 1/2 bottle of red wine, it's for adults only.

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Power Chicks & Lemon Chicken

Sometimes you need a little extra IQ.  A shot of cool, quick inspiration.  A few of the best peops in your corner. 

Since The Tender Palate is a budding business, I can use as many healthy brain cells as I can get.  So I brushed off my rusty entertaining skills, dished up a light supper for a few new power chick friends and “experimented” on them with a totally gluten- and dairy-free menu.  These fun and generous women agreed to help me jump-start a couple of ideas, so I made a variety of dishes that were fairly well-practiced.  I use the word “experiment”, because I’m always curious to see how the palates of people without food allergies react to alternative ingredients. 

Although no men  were invited to this particular party (next time I'll do an ALL MEN Menu), I threw a bone to equality by serving the same number of dessert items as savory-type dishes.  Because when it comes to chocolate . . . baby, there ain’t no glass ceiling. 

My unsuspecting power chicks were not aware, however, that many of the yummy ingredients in each dish were also power foods.  Here’s the menu plus a little of the moxie behind it.